The avoidance of the gaps in UX/UI

  • Like every other art, UX is also a territory full of myths. Some of them are silly and irrelevant while believing others can lead to a disaster and complete failure of a promising app. To design a UI that people will love, designers must understand how users think and what they expect the app to do. Also, what they hate.
  • FinTech UX design is about two main things: seamless navigation and emotions. Details such as the choice of an appropriate color palette, shapes of buttons, or even texts are not as important. You want the user to be particular about what action leads to what results; if this fails, everything fails. If the user wastes time searching for functionalities, the app fails.
  • UX is also an interface between a human and a machine. Machines don’t understand abstract thinking and cannot understand the users’ intentions, so the commands need to be precise. If a feature is not logically designed, the app will fail again.
  • Summing up, UX is not about how apps look but how they work in practice.
  • Designing a user interface for a FinTech app that is both functional and attractive is more complex than simply following trends and selecting popular color schemes. It’s a scientific process, and designing one that follows the principles demands artistic ability and a holistic understanding of how users perceive and interact with software.
  • Unfortunately, many designers and product owners overlook elements that must be considered during the design process. Many designers cling to myths that have been passed down for years. Because they believe in these myths, designing a promising fintech UX/UI becomes impossible. What is, instead, made is mediocre and sloppy.
  • In Startappz, we develop consistent design and experience across different platforms and devices (apps, websites, mobile web, interactive panels & many others). We also consider how users may switch simultaneously between devices and make this flow smooth, natural, and seamless.

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